There is a significant increase in traffic from mobile devices, such as smartphones and tablets in this current generation. To make use of this information, an increasingly popular approach to addressing mobile traffic is to use a responsive web design methodology. Responsive designs “respond” to or resize and adapt themselves to a wide range of screen resolutions, allowing a better user experience across multiple devices.

Below are the benefits in using this approach.

SEOSEO Benefits

Google recommends a responsive web design above other approaches with regards to mobile. They suggest that a single URL helps Google assign indexing properties for the content. Furthermore, load time is reduced because no redirection is needed, and it saves resources for your site and Google’s crawlers. These can certainly help your site rank higher in the search results.

Simplified Analytics and Reporting

A single URL for a responsive website means that there is a single set of analytics to examine and report. The consolidated reports can make it easier to analyze data to figure out where improvements need to be made.

user experienceUnified User Experience

Rather than designing separate sites for the variety of screen resolutions hitting your website, a responsive design can target all of them and deliver a user experience that customers can easily navigate even as they change devices.

Users who bookmark a site with an app, like Pocket or Instapaper will automatically see a familiar design even on another device.

Common Code

A lot of developers will tell you that less is better. A responsive web design is implemented with a single set of source code, which means any changes can be made in just one place and seen by all visitors to the site, whichever platform they are using. The simplified development process can reduce the costs and time to update the website.

Higher Conversion Rates

What really matters is how well our website converts. By using responsive web design to increase the focus on smartphone and tablet users while still addressing desktop users, the overall conversion rate for your site will most likely increase.