ReponsiveA lot of clients aren’t familiar with the term or technicality behind Responsive Website. However, there is an increase in interest with the subject particularly with business owners, CEOs and marketing directors. This can be attributed to the fast paced evolution of online marketing.

The development of new browsers, platforms and hardware seems to snowball year after year. For example, the netbook – it was a development of the laptop or notebook in order to appease consumers that want a smaller small factor. However, as soon as it hit the marketplace along comes the tablet. Effectively eating its market share causing it to disappear faster than it arrived!

In the meantime, however we have a plethora of different sized devices:

  • PC or desktop computer
  • Laptop
  • Tablet
  • Smartphone

Responsive website design delivers a presentation of a website which automatically configures depending on the platform’s or device’s screen size. This provides an optimal viewing experience, easy reading, clear navigation and usability. If you view the website on a smartphone, you will notice that you do not have to pinch the screen or zoom in and out to make the copy and content legible. You will see a different configuration of the website on a PC as opposed to a smartphone – whilst retaining the same copy, content and menus.

As the number of smartphone and tablet users continues to climb, it follows that the percentage of all online searches carried out on a smartphone or tablet also rises. Thus, it is becoming increasingly important for businesses to present their website in a ‘responsive design’ or format that configures to the device being used.