There are so many ways you can approach web design. And technically, there is no right and wrong. The purpose of the site will guide that look and feel of website. In that case, you need to plan and research what you want to achieve in order to get people into your site. Below are the key principles in web design, this might not be obvious to everyone so let’s have a quick rundown.

Content is Priority
Know what you want to put inside your website before creating the design. Don’t let the design become a constraint in your plans. Let the design work with you, not against you.

Be Familiar with Your Audience
Get close to them and find out what they need. This research will appeal to them and make them more likely to visit and return to your website.

Choose Media
Videos are a good way to convey information but it’s not the only way. Sometimes, using another form of media is more appropriate and can better showcase your ideas.

Have Flow
A clear structure, visual clues and easily recognizable links help users to find what they want to do.

Negative Space
Don’t fear the empty. Avoid filling up every page with content. Having unused space can make the page breathe and allow users to not experience information overload.

Respect Privacy
Don’t force users to like your Facebook page or follow you on Twitter. Let them explore your site without forcing them into sharing private data first.

Don’t Overdesign
Users don’t usually visit a site to look at the design – they want information. So keep your site’s design to an acceptable level.

Innovate in Small Quantities
Don’t create an innovative design that your users will have a hard time navigating. Reduce the need for your users to figure out how our site works.

Consistency
Keep your branding and layout feel the same throughout your website.

Call to Action
This encourages users to perform useful actions and increase sales of lead generation.