ACP's Media Literacy Programme inculcates a sense of looking at these media at a different view point.
Students are guided to examine the media without prior prejudice and follow certain supervised steps to analyse, decipher and re-construct the message behind the media. Students will have the competency to apply these methods whenever they encountered a dubious media.

With our strong background in education, our quality curriculum and established reputation as partner for MOE schools, it is no wonder that ACP has been appointed by MOE to conduct the Media Literacy Programme for Primary 5 and Secondary 3 students.

WHY the need for Media Literacy ?

• “The lack of information” is an issue faced by the previous generation of students.
• “Information overload” is what students today face.
• Without proper guidance, our youths’ minds are being shaped by the messages they are bombarded with from the media, yet messages are subjective, and not all have positive intent and implications. Rather than waiting for our youths to learn via their own mistakes, it is high time to formally educate our youths on media literacy at their adolescent age.
  
  
  Application of Bloom's Taxonomy
  
  
  
  
  
  Learning Objectives
  
  At the end of this programme, students will have the capability to:
  
  
  
  
  

WHO should take part in this programme ?

• Primary 4 or 5 and Secondary 2 or 3 students in your schools
  
  This programme aims to nurture media-literate students who can critically evaluate and create media on their own print and non-print media in a variety of forms
  
  
  

WHY choose ACP ?

HOW do I Register for funding?

Fund application window for this year is 2 Aug to 31 Aug 2010. The Tote Board funding support will be through MOE and schools can apply for it by submitting completed MLP Application Form to MOE, Curriculum Planning and Development Division (CPDD) by 31 Aug 2010.

(please call us if you need an extension of this deadline). Please note the fund application window for 2011 is in November 2010. Further details to be updated.

For Registration and Enquiries